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Branding / Design

Cyclespeed Bike Shop

Branding for a friendly, approachable and honest bike shop in the heart of Brighton - providing high quality service and advice for cyclists.

The Brighton based shop, previously Cyclespeed CC, was taken over by the Sek Brothers in early 2020. Ash and Joshua wanted a new identity to signal a new era for Cyclespeed, one of fantastic service, high-quality custom builds, a great workshop and overall an approachable, friendly and honest environment for all.

We created a strong brand identity for them, that was professional yet edgy, contemporary but not pretentious, and an overall vibe that supported the remodel of the interior. The branding was rolled out across their store displays, window graphics, apparel, workshop tape, posters and stationery.