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Branding / Design

Cygnet Cycling Festival

A cycling festival set on the banks of the Huon River, in the Tasmanian town of Cygnet.

We were lucky enough to be involved in the inaugural family-friendly event that is the Cygnet Cycling Festival.

CCF invites people of all abilities to cycle together as a family or for full-blown competition, if that’s what floats your boat.

Featuring social rides, market stalls, food vans, BMX skills sessions, workshops and a bunch of other activities, the Cygnet Cycling Festival required an identity that was inviting to all comers.

We took this brief and ran with it – a friendly illustration with native colours, an inviting typeface and a versatile logo set – riding a bike has never looked so fun!

The logo suite was created to be adaptable across a range of mediums including roadside and street posters, social media, merchandise, flyers, digital uses and more.

As this event had many stakeholders, we whipped up a detailed set of brand guidelines, to ensure the festival stays true to its roots at every opportunity.