![](https://lomondarthur.com.au/app/uploads/2022/08/stryde-2.jpg)
Branding / Design
Stryde
Identity and branding for media production team specialising in helping thoroughbreds transition from racing to the farm.
A group of talented photographers and videographers required a brand indentity to help them in their quest to give as many thoroughbreds the chance to transition onto farms and semi-rural properties at the end of their racing lives, via an online marketplace, think Tinder for horses.
We created a clean logotype, with a hidden icon of a horse, housed in the counter of the D. This representated finding a new home for the horses, but also gave the logo a visual understanding of what Stryde does without making a song and dance about it. We had a lot of fun coming up with some hilarious copy for their ads too!
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![](https://lomondarthur.com.au/app/uploads/2022/08/stryde-1.jpg)
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![](https://lomondarthur.com.au/app/uploads/2022/08/stryde-11.jpg)