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Branding / Design


Identity and branding for media production team specialising in helping thoroughbreds transition from racing to the farm.

A group of talented photographers and videographers required a brand indentity to help them in their quest to give as many thoroughbreds the chance to transition onto farms and semi-rural properties at the end of their racing lives, via an online marketplace, think Tinder for horses.

We created a clean logotype, with a hidden icon of a horse, housed in the counter of the D. This representated finding a new home for the horses, but also gave the logo a visual understanding of what Stryde does without making a song and dance about it. We had a lot of fun coming up with some hilarious copy for their ads too!