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Branding / Digital / Print

Winter Challenge Tas

We revamped the branding, website and printed collateral for Tasmania's premier winter multisport event

Under new management after a 5-year hiatus, the Winter Challenge held on Tasmania’s prestine east coast – was in dire need of a rebrand.

Starting with the identity, the focus was to keep a professional yet approachable feel to the event that’s focussed on providing an equally high quality experience for professionals and famillies alike.

By using muted winter tones inspired from the coast, iconography of each stage of the multi-sport event, and an frosty reminder that it’s held in the depth of Tassie’s winter, the logo system was born.

We then designed and built the website, by compiling clear information making entering the event, finding information and contacting event organisers a breeze for prospective race goers.

The implemented design solutions have seen a great increase in entries to the event months before commencing, and has produced a great deal of hype and interest back to the small town of Orford, where the event is held, benefiting local businesses from accomodation, tourism and restuarants/cafes in the area.

Video by Pete Harmsen

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